HOW TO GET YOUR P.S.A.
3 JUNE, 2009
Getting your P.S.A. (public service annoncement) on WHVW is quite easy, actually. Just get a large index card and place your text on one side. Remember to type it (or make sure that it is printed quite legibly) since we obviously need to be able to read it. Place the stop date, i.e. the date at which the announcement is no longer useful, in the upper right hand corner. On the other side, address it to:
316 Main Street, Suite 5
Poughkeepsie, New York,
do we do it this way? Frankly, to avoid a mess, and make sure
announcements get on the air. Folks like to send in P.S.A.'s any old
way: faxes, (this was lots of fun in the days of thermal fax paper)
e-mails, tri-folded mailings and flyers. These ended up on a clip
board, with no way to rotate announcements save uncliping them all and placing the read one on the
bottom. This was a recipie for disaster and a pain where you don't need
a pain. Announcers tended to avoid them entirely. So I came up with the
large index card idea: a little card box in the studio, pick one off
the top, read it, and place it on the bottom. Easy, no mess and
announcements get read.
for a few rules:
1. Announcements may not contain material of a commercial nature, i.e. announcements for business ventures, etc.
2. Announcements may not be for events,
etc, that are
the subject of paid advertising in any other venue.